The Global Edutainment Market is Expected to Record High Growth Due to Surging Preference for Experiential Learning
The Global Edutainment Market is Expected to Record High Growth Due to Surging Preference for Experiential Learning
Blog Article
The edutainment market includes interactive educational theme parks, science and technology centers, educational farms, zoos, and aquariums. These facilities blend education with entertainment to make learning an enjoyable activity for people of all ages. Edutainment products aim to instruct as well as impart enjoyable experiences through innovative teaching methods focusing on hands-on activities, outdoor explorations, games, and interactive media.
The global edutainment market is estimated to be valued at US$ 71 billion in 2024 and is expected to exhibit a CAGR of 11% over the forecast period.
Key Takeaways
Key players operating in the edutainment market are BBC Worldwide, The Science Museum Group, COSI, Techniquest, CurioCity, and Variety Entertainment & Children's Hospital of Philadelphia.
Key opportunities in the edutainment market include development of innovative edutainment solutions based on Augmented Reality, Virtual Reality, and Mixed Reality technologies. Emerging technologies are enhancing user immersion and interaction for a highly engaging learning experience.
The edutainment market is witnessing global expansion through local partnerships, franchising models, and selective international acquisitions. Leading players are concentrating on developing regional hubs and destinations by capitalizing on local expertise and IPs to provide localized experiences and content.
Market drivers
The surging preference for experiential learning among all age groups is a key driver boosting the Edutainment Market Demand. Hands-on interactive exhibits, games, and simulations make the learning process more enjoyable and help retain concepts more effectively compared to conventional teaching methods. This makes edutainment an attractive proposition for formal education as well as informal continuous learning activities.
PEST Analysis
Political: Government initiatives focusing on development of education and entertainment sectors are expected to influence the edutainment market positively.
Economic: Rising disposable incomes and growing education budget are projected to drive higher spending on edutainment products and services.
Social: Growing preference of parents for experiential and interactive learning methods for children is likely to fuel demand for edutainment centers and activities.
Technological: Adoption of virtual and augmented reality, artificial intelligence, and internet of things in the development of edutainment products is anticipated to offer an immersive learning experience to users.
Geographical concentration in terms of value
Currently, the North America region dominates the edutainment market and accounts for the largest market share globally, supported by well-established education industry and growing number of amusement centers in countries like the US and copyright. Major edutainment centers and theme parks in these countries attract large visitor base.
Fastest growing region
The Asia Pacific region is projected to witness the fastest growth in the edutainment market during the forecast period. Proliferation of edutainment centers, interactive learning parks, and science museums driven by increasing education expenditure and expanding middle-class population is fueling market growth. Countries such as India, China, and Japan are emerging as major hubs for edutainment activities in the region.
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